My Spells
In-depth case studies from real projects
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Usana Product Sharing Experience
8–11 minutesSix months and a totally revamped product sharing experience? This one’s a tale for the storybooks.
More Spells
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Tool Enhancements For USANA Associates
4–6 minutesModernizing the tools for USANA Associate’s was a monumental quest after years of tech and UX debt accumulating.
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Why App Store Listing Design Matters
4–5 minutesApp store listing design might seem trivial, but here’s a few ways it helped us level up at USANA and why it matters.
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Enhancing The USANA Shopping Experience
2–3 minutesLaying the foundations for USANA’s mobile app shopping experience was an exercise in what I like to call “Slow Design”, and it worked great!
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Solving Wicked Problems With Design
5–8 minutesMaking commission earnings simple for users is a beastly challenge for a company like Usana. Were we up to the task?
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My First Open Source Conference
3–5 minutesI’m still trying to find more stable footing in the open source community as a UX designer. This was a helpful step!
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One Quest Story (Part III)
8–11 minutesPart 3 of the story is all about the exploration I did around my digital identity.
Meet the Mage
Hi, I’m Ben
I design by asking the questions most people skip — the ones that surface the broken, ignored pieces everyone else walks past. Then I partner with stakeholders and developers to connect those dots into systems that are rigorous, complete, and made to last. Not just my work. Ours.
Snapshot
Current Quest
Life Design & Open Source
Mar 2025 – Now
Architected and launched One Quest, my personal brand and digital identity experience.
Built Simulacra: a design system made with a handcrafted component library and AAA color, typography, spacing, and radii tokens.
Delivered UX guidance, branding, and prototypes to open source projects like Loops, Sup, and FDroid.
Treated life as the product, applying the same systems thinking behind everything I design.
Hype
Kevin Pulley
Director eCommerce Solutions
“Ben is a highly skilled UX/UI Design Lead who excels at guiding teams toward innovative solutions and delivering high-quality experiences. His collaborative nature and commitment to excellence make him an outstanding team member. I highly recommend Ben without hesitation.”
Sandra Ruiz
Senior UX Designer
“Ben has a goal-driven mindset and the ability to ask the right questions. During the time we worked together, he consistently focused on delivering the best possible user experience while caring for his team’s needs. That is why I genuinely believe he’s an invaluable asset to any team.”
Mark Moeykens
iOS Developer
“I’ve been here for almost 10 years and can say confidently that you’ve been the best thing to happen to design.”
Michael Reis
UX Manager
“Ben is a singular talent in the world of UX. He is an inspiration as a Designer and as a person and I would work with him on every project if I could.”
Abe Brown
Technical Product Owner
“Ben takes extreme ownership of his designs and excels at communicating through the entire process, from research and exploration to delivering high-fidelity assets. He thrives in Agile environments, collaborating closely with stakeholders, the Product Owner, and developers—iterating quickly based on feedback to ensure design solutions align seamlessly with business and user needs. Any Scrum team would be lucky to have him as a key contributor.”
