Using Design to Solve Wicked Problems

Platform

Android & iOS

Project Type

Solo Designer

My Role

Lead UX Designer

Tools

Figma, FigJam

Timeline

May 2024 – Feb 2025

Intro

A Rare Moment Materializes

In 2024 a rare moment materialized at Usana where there was space for me to dive into a part of the Usana experience that had never received much attention in the past. Commissions.


The Problem

Commissions

Commissions are a fearsome beast on their own, but they can quickly grow to unwieldy proportions when you consider the following:

  • Usana is a 30 year old company with lots of technical and UX debt
  • Their products and digital experiences are available in 24 different markets across the world each with different translation needs
  • The requirements for getting commissions don’t have a well documented source of truth clearly communicating the differences between markets

Despite our beastly problem at hand, we were ready to shape it into something beautiful!

LoFi Design and Exploration

These are the main things I wanted to explore :

  • As a user, why can’t I see quickly at a glance what my commissions are?
  • If I’m not qualified to receive commissions, how will I know the reason?
  • What action can I take to become qualified again?
  • How can we, Usana, remove barriers from this experience involving sensitive monetary info that’s already stressful?

Through the use of sketches and visual artifacts I was able to dive deep into the lair of the beast. While meeting with stakeholders I asked questions like the ones above. This called attention to the need for a change in our commissions design and experience.

Stakeholders began to realize that Usana needed to take on the burden of its complex commissions instead of expecting users to carry it

After these initial conversations and exploration I realized that I needed some way to track and visualize all the differences across markets and complex rules that we needed to communicate to users. So I started putting together a chat to highlight the complex details across both individual markets and the system as a whole.

Not only did this really help me to prepare for designing such a complex experience, but it quickly became very popular with everyone involved. Both developers and stakeholders really liked how it communicated the complexity and broke it down for both the user experience and the backend logic and dependencies. Even though it was challenging to make I’m very proud of what it helped us accomplish together!

HiFi Design

With a deeper understanding of the possibilities and greater alignment about how impactful this would be for users, we blazed ahead into more polished high fidelity designs. Some examples of this exploration can be seen below.

I like to use design and visual assets as a communication tool.

To ask questions, call attention to gaps or assumptions, or to help other people do the same. I find it’s very effective at giving substance to a conversation that otherwise might feel elusive and challenging to grapple with. That’s what I continued to do with these high fidelity explorations with project leaders, devs, and the UX team.

As the conversations and design exploration continued to be refined, we decided on a few core pieces of this experience:

  1. Help the user see at a glance whether they’re commission qualified or not
    • If not qualified, help them understand why and give them an action to take.
    • If qualified, are there any other relevant messaging or actions they might need or want to take?
  2. Let the user quickly see at a glance their next commission amount and next pay date.
  3. If their commission are on hold for any reason, change the pay date to a status that indicates that change

Here’s an early exploration of what that might look like:

We continued refining details and identifying specific messaging that might be helpful including a happy state and various states with differing emphasis and messaging.

I also started working with one of our amazing UX Researchers to get some really scrappy research done. We weren’t officially approved for UX Research on this project but we still wanted some insight from people with domain knowledge. The testing was done with a very small group of internal employees and after the testing I worked with that researcher to make some adjustments to the design.

One final review with the whole UX team helped refine a few last pieces.

I definitely feel like they’re the most polished version yet. The idea is that the large colored banner is displayed whenever someone’s qualification status changes, but if they remain in the status for a set time frame, it will swap to a less emphasized colored badge. This is to reduce the possibility of “banner blindness” so that when they become qualified or unqualified it will be a more impactful change that they notice.

After finalizing the design we reviewed a couple more times with developers and other stakeholders and prepared for launch!

Outro

The initial launch for this is set to happen late spring 2025. Since finishing the full designs there’s been some unexpected changes at the company prompting us to scale back what launches. Although frustrating, we’ve been able to quickly adjust and none of the work we did is lost because we took the time to build a great foundation and I was very thoughtful about the design. Even with a reduced initial feature set, users are going to start enjoying a much improved commissions experience that they’ve never had at Usana before.