Story In Progress
This story is in progress because I like to create in the open. If anything seems unfinished or doesn’t flow it’s probably not quite finished yet.
Intro
This is the second section of the One Quest story and it’s all about how the name “One Quest” came to be and some of the exploration I did for the brand look and feel. If you haven’t read the , you might want to start there.
Discovery: Brand Name
Why One Quest?
There’s 3 core parts of me that helped the One Quest brand come to life!
- My core value of minimalism (one)
- My deep love for fantasy, wizards (Gandalf ftw), and magic (quests)
- My core value of always asking more of life (questions)
I find it fascinating that both quests and questions share so many similarities and that they’re both tied to core parts of myself. I’ve noticed that all I need is to start with one question or one step on a “quest” in my life, and it always leads to more. It opens possibilities to re-frame or see things differently. I ask one question and pretty soon I’m asking another, and another and going on a beautiful adventure into so many unknown realms! You could say this is my brand slogan and I think it’s pretty clever. 👇
One Quest(ion)

leads to another
Quests and questions. Some of the things I love about both quests and questions are:
- They both start with a dream or a longing for something more
- They challenge what’s around them and break down barriers which might have seemed set in stone before
- They help people explore, achieve, and grow
I’ve been asking questions my whole life and I don’t plan to stop any time soon. There’s so much for individuals and society left to learn and change. If we get stuck in traditions and cultures that we think have to be maintained then how will we find even better cultures and societies? What beautiful things might we lose if we’re unwilling to evolve past what we currently know and understand about ourselves, society, the world, the universe, or anything else?
It’s been incredibly rewarding to weave quests, questions, and so many pieces of myself into an identity that I think is absolutely stellar and matches so much of my vibe. For right now I use the identifier “onequest” in lots of different places, but in the future I hope individuals can have more control of their digital identity and experience.
Hopefully the name is starting to make some sense, but what about the look and feel for the brand? It’s kinda whimsical and fun, but how did I make it and why does it make sense for me.
Outro
I’ve already written the drafts for many more parts of the One Quest Story but they need to be refined more before they materialize in this dimension. The magic isn’t quite ready yet. 😉 But check back here for all sections of the story that are available.
I’ve really enjoyed creating something so meaningful and personalized, and also trying to figure out how to connect and hopefully support better tech. I believe that we can overcome the challenges, pitfalls and difficulties presented by the current tech landscape. I want to give people the chance to have greater control and power with their digital lives and identities and this project is the beginning of me trying to understand and start creating with that in mind. I hope you got something valuable out of it, but I’m open to all sorts of feedback and questions and want to hear it all!