Intro

Part 2 of the One Quest Story is all about the exploration I did around my digital identity. What is a digital identity? How do digital Identities currently work? What could be improved with the current systems? These are the types of questions I was really curious about. Asking them really helped me figure out how I wanted to shift my digital experience to something completely new and very exciting with One Quest.

If you haven’t read part 1 of the story, you might want to start here, and you can explore all sections of the story here.

Discovery: Brand Look & Feel

How did I create the brand aesthetic?

Because of the deep roots of fantasy I plan to keep that as a constant pillar of the brand, but currently the aesthetic is a mesh of fantasy and vintage vibes (70’s ish) and my favorite color which is a super warm and cozy yellow.

But how did this interesting amalgamation of things come together? Fantasy and vintage aren’t exactly the most related topics. I sketched a lot, asked lots of questions, and explored tons of different ideas to land where I am now. I love how the logo itself even captures the feeling of vintage, whimsy, and for me even nostalgia. It’s happy, vibrant, and fun which are things I really value and always want in my life.

The fantasy part I already mentioned and I really want that love I have to be infused in my digital identity. Plus, with a name like “One Quest”, how could it not be?

The vintage part was fun to tie in and mostly is because right now I’m in a very nostalgic era. Remembering memories from the past can be very cozy. I also really like 70’s vibes right now, especially 70’s fashion. All the knit clothing with bright colors that were accented by a cozy off white or cream. It feels magical for some reason and I want to capture that magic. ✨

Here’s some of the concepts that I explored early on while working on the brand aesthetic and feeling as well as the logo.

It’s very fun to look back at everything I’ve explored and all the questions and ideas I’ve had.

My ultimate goal really is to create an entirely customizable and flexible digital system that matches both the aesthetics I like and the way I like things organized and structured. The more my environment is customized to match the way I live, the more I can live instead of getting stuck or blocked. And if that’s not magic, I dunno what is. 😁

Outro

I hope you’re starting to get a sense for what One Quest is and how I created it. I’m sure there’s things I’ve missed or need to improve. I’m very interested to hear from you about any gaps you see in the story, or things that you think might help in crafting more of the One Quest experience.